What We Do
We configure and run Funnel so your marketing data is collected, standardized, and delivered on schedule.
Connect: Set up ad, analytics, and CRM connectors with the right cadence and regions—no manual exports.
Standardize: Map campaigns/channels, normalize currency & timezones, and create calculated metrics.
Deliver: Send standardized marketing data to cloud warehouses, storage layers, and BI tools for reliable reporting and downstream analysis.
Monitor & QA: Freshness checks, error alerts, safe backfills, and reconciliation with GA4/Adobe & orders.
Why Funnel Matters
Funnel acts as the central hub for marketing data — collecting, normalizing, and preparing datasets so teams don’t have to manage manual exports or inconsistent naming conventions.
- Unifies spend, clicks, revenue, and channel metrics across platforms.
- Normalizes naming, currency, timezones, and campaign structures.
- Eliminates one-off spreadsheets, exports, and blended CSV workflows.
- Automates delivery to warehouses, BI tools, and spreadsheets.
- Reduces data inconsistencies through monitoring and freshness checks.
What Funnel Enables
- Consistent marketing datasets across markets, brands, and platforms.
- Reliable scheduled exports for reporting, dashboards, and finance reconciliation.
- Centralized control of connectors, fields, and calculated metrics.
- Faster analysis with standardized channel taxonomies.
- Better downstream modeling through clean, structured inputs.
Your Outcomes
Unified Data
One consistent dataset for spend, performance, and channel metrics.
Operational Efficiency
No more manual exports or spreadsheet merging across teams.
Stronger Reporting
Dashboards stay refreshed and aligned across all business units.
Scalable Pipelines
Data workflows that grow with campaign volume and new platforms.
Streamlined. Automated. Consistent.
Power Your Marketing Data With Funnel
Eliminate manual exports and unify your marketing data with automated, standardized, always-fresh pipelines built on Funnel.
Contact Us